Job Title: Digital Marketing and Business Manager
Reporting to: Commercial Director
Responsible for: Mr Pets
Date Posted: 28/06/2018
Develop and deliver a strategic business plan to maximise Mr Pets business opportunities through digital channels and other routes to market.
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
- Optimize marketing automation and lead nurturing processes through email, content, and social channels
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
- Conducting customer, competitor, and product research
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
- Propose new and improved inbound marketing campaign ideas
Required Skills and Experience
- Previous experience in digital/content marketing for at least 2 years
- Excellent communication and interpersonal skills
- Creative thinker and problem solver
- Efficient organizational and time management skills
- Data driven and customer search oriented
- Proficiency with digital marketing tools for social media marketing and blogging.
- HTML/CSS, experience is an advantage but not essential
- Some experience of working with PPC, SEO and Analytics preferable
- Some experience of work with Digital content using the Magento ecommerce platform preferable but not essential.
Personality and Interests
- Strong leader who leads by example.
- Self motivated, driven and hard working to achieve goals.
- Uses Social Media and Engages in relevant Forums
- Actively involved in Pet Clubs and Animal welfare societies
- Owns and looks after Pets
This job description is intended as a guide to the main responsibilities and is not intended to restrict any individual in the performance of other duties as required by the Company
Remuneration: Commensurate with experience and performance.
Please contact: Wayne Humphreys with your CV at email@example.com