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Job Title:                   Digital Marketing and Business Manager

Reporting to:            Commercial Director                                

Responsible for:      Mr Pets

Date Posted: 28/06/2018

 Job Summary

 Develop and deliver a strategic business plan to maximise Mr Pets business opportunities through digital channels and other routes to market.

 Key Responsibilities 

 - Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

 - Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition

 - Optimize marketing automation and lead nurturing processes through email, content, and social channels

 - Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers

 - Conducting customer, competitor, and product research

 - Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics

 - Propose new and improved inbound marketing campaign ideas

 Required Skills and Experience 

 - Previous experience in digital/content marketing for at least 2 years

 - Excellent communication and interpersonal skills

 - Creative thinker and problem solver

 - Efficient organizational and time management skills

 - Data driven and customer search oriented

 - Proficiency with digital marketing tools for social media marketing and blogging.

 - HTML/CSS, experience is an advantage but not essential

 - Some experience of working with PPC, SEO and Analytics preferable

 - Some experience of work with Digital content using the Magento ecommerce platform preferable but not essential.

 Personality and Interests 

 - Strong leader who leads by example.

 - Self motivated, driven and hard working to achieve goals.

 - Uses Social Media and Engages in relevant Forums

 - Actively involved in Pet Clubs and Animal welfare societies

 - Owns and looks after Pets

This job description is intended as a guide to the main responsibilities and is not intended to restrict any individual in the performance of other duties as required by the Company

Remuneration: Commensurate with experience and performance.

Please contact: Wayne Humphreys with your CV at humphreysw@hants-cosmetics.co.uk